Marketing Michael Jackson's This Is It: How Sony Created a Global Event (Time Magazine)

Marketing Michael Jackson's This Is It: How Sony Created a Global Event (Time Magazine)


October 27, 2009, 6:42 pm 
Marketing Michael Jackson's This Is It: How Sony Created a Global Event (Time Magazine) art
  
 

Will the Michael Jackson concert film live up to its buzz as a unique cinematic event? If Sony’s marketing strategy has anything to do with it, then yes

Source:Marketing Michael Jackson's This Is It: How Sony Created a Global Event (Time Magazine)


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